Text Analytics ROI calculator
Things to Consider:
- Number of Texts
- Number of Languages
- Recurrence of Surveys per month / per quarter / per year
1 text, to read manually takes 1 minute and to classify the topics in the text. Or does it?
Let's look at how to analyze a survey with 400 customer responses, with a lot of great information to use to improve your product.
Discovering Hidden Unknowns - finding out Topics a small percentage of your customers are speaking about that are high impact would require you to analyze all your text data. A huge risk if you are not.
Consistency in tracking Topics over time - after implementing changes, you want to see the impact of your changes.
Speed in analyzing text - opens up new opportunities in looking at historical data, or opening up the survey to a larger audience of customers.